Who we are

Why choose Golf Principles Ltd to fit you for golf clubs?

  • We stock quality golf brands
  • We offer a professional and personal service
  • We're genuine golf enthusiasts
  • Our custom-fitter, Jason MacNiven, is renowned for his knowledge
  • We tailor our services to suit our customers
  • We welcome all ages and levels of golf, including local golf clubs and instructors
  • We're a member of the Professional Golf Association (PGA)
  • If customers know what they're looking for, we can offer free quotes
  • We have golf gift vouchers available to buy
  • We stock men's and women's right-handed and left-handed golf clubs
  • We are a Plane Truth Certified Instructor (level 1)

In February 2011, we became the official Myazaki golf shafts fitting centre for the UK. We therefore stock a range of Myazaki golf shafts and products, as well as a vast selection of good-quality golf clubs from specialist manufacturers.

Golf club specialists in Basingstoke

At Golf Principles Ltd, we know there is more to golf than meets the eye. With over 20 years of experience, we understand the physics behind the game and the golfer's technique.

We want you to know that it's more than just golf clubs and a powerful swing that makes you a successful golfer, it's about getting the right shaft, loft and flex that suits you. With our custom-fitting service we will offer you a unique and very specialist service that is available to anyone who is passionate about golf.

We are Golf Club experts in Basingstoke and operate from our independent golf studio, but our customers come to us from all over the UK.

 Our services include:

Why have a custom fit?

  • Custom-fitting your golf clubs
  • Repairing your golf clubs
  • Supplying a range of clubs to try
  • Offering advice on golf technique
  • Coaching for different ages and levels of golf
  • Custom-build golf clubs available
  • Golf accessories available to order
If you're serious about playing golf then think about getting your clubs custom-fitted. The modern equipment you can buy off of the shelf in your local sports shop is designed to suit everyone even though we're all different shapes, sizes and heights. To have professionally-fitted clubs is essential to getting the most out of your game and we do this by reading your 'signature' swing.