Club Champion Continues International Expansion into UK

Club Champion is committed to offering golfers around the world a Tour-level fitting. And as a first step to expand beyond their more than 90 locations in the United States, Club Champion acquired very well-known Tour Experience Golf (TXG) in Canada.

Club Champion isn’t done just yet. To the contrary, Club Champion has decided to go across the pond and add a UK based fitter to its portfolio.

Club Champion has acquired Golf Principles, a custom fitter and builder based in the United Kingdom.

Adam Levy, CEO of Club Champion, said:

“We couldn’t be more excited to welcome Jason [MacNiven] and his team to the family here at Club Champion… Their mission to help golfers play their best aligns perfectly with Club Champion and our goals for the future.”

This will be the first time that Club Champion has branched out beyond the North American continent. In combination with the TXG acquisition, Club Champion remains intent on the Golf Principles to bolster its expansion plan while simultaneously enhancing the stellar services that Golf Principles currently provides.

MacNiven, founder of Golf Principles, said:

“We’ve always admired Club Champion’s mission and methodology… We’re all working toward the same objective: helping more golfers improve through better fitted equipment. This move puts us in an even better position to achieve that goal and expand our services across the UK.”

MacNiven’s career in club-fitting began when he started working for Callaway in 1996. He quickly amassed over 10,000 hours of experience fitting golfers of all levels—including Colin Montgomerie in his prime—across the UK, Ireland, and Europe. After a lengthy career at TaylorMade, MacNiven founded Golf Principles in 2008 in an effort to bring the best results to every golfer he fits by offering a broad assortment of heads, shafts, and grips from most leading manufacturers.

Their main fitting facility is in Basingstoke, however, they branch out frequently via partner clubs to reach other areas of South England. Like Club Champion, they strive to help golfers of any skill level and custom assemble their clients’ clubs via their highly trained builders.

Levy said:

“The partnership just made sense… Golf Principles’ incredible reputation and similar fitting philosophy made this decision an easy one, and our shared goal of golf improvement is universal.”

Are you excited about Club Champion expanding to the UK?

Read the original Golficity article here.