• Golf Principles

  • Unleash Your Potential

  • Golf Principles

  • Play Your Best

  • Golf Principles

  • Get Custom Fitted

  • Golf Principles

  • Know Your Game



We want to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. It's all about finding that perfect combination of shaft, loft and flex that all together work in complete harmony with your natural swing..... Then and only then, can you start to play golf to your full capability. To find out more Contact Us On: 01256 359865

Who we are

We have 20+ years experience in Custom Fitting Golf Clubs, we understand the physics behind the game, we understand that all players physique, strength and technique are  different making your golf swing is as unique as your signature. We are certain that standard 'off the shelf' Golf Clubs will not allow you to play your best possible golf...........We are Golf Principles

What we do

We watch, we listen, we measure, we test, we trial, we advise, we define and then we test and trial some more, eventually using the detailed information given by our Trackman System we can provide you with the perfect combination of heads, shafts and grips to optimise your distance and minimise dispersion. We will even recommend what type of Golf Ball you should be using.



We are PGA qualified, we are Golf Club experts, we operate from our independent golf studio in Basingstoke, where we are pleased to say our customers come to visit us from all over Europe!

With 20+ years experience, what JMac doesn't know about club fitting is not worth knowing


MD & Founder

Linda is the organizer, if your clubs need shipping Linda will make sure its done on time :-)


Organizer Extraordinaire

Darren is learning everything he can about club fitting/making


PGA Trainee

Matt is learning everything he can about club fitting/making


PGA Trainee

Our numbers so far

- 6897 happy clients
- 4973 custom fits
- 10366 cups of coffee
- 36755 clubs built

Our Services

If you're serious about playing golf then think about getting your clubs custom-fitted. The modern equipment you can buy off of the shelf in your local sports shop is designed to suit everyone even though we're all different shapes, sizes and heights. To have professionally-fitted clubs is essential to getting the most out of your game and we do this by reading your 'signature' swing.

Custom Fitting Your Golf Clubs

Like your fingerprint, your golf swing is unique to you, therefore an in depth analysis using our Trackman system is needed to be able to fit your clubs

Your Stats

Its important that you know what distances each and every club delivers you, our Trackman analysis shows your averages club by club

Coaching & Advice

At Golf Principles our staff are all PGA-qualified. We coach using Trackman to link the numbers and help you enhance the mechanics of the swing

Club Repairs

We offer a complete repair service for all your golf clubs, from a quick re-grip or shaft replacement to a complete MOT including loft & lie adjustment


  • What an unbelievable difference my fitted clubs have made to my game, I am hitting fairways far more frequently and really have the confidence to attack the ball on every shot. Thanks Jason

    Mark Briggs

  • I have at long last managed to get below a 15 handicap for the first time ever..... now targetting to get to single figures. Golf Principles really know their stuff.  Many thanks to all of  you.

    G. Beaton

  • Jason really knows how to get the most from your golf swing, my new driver is on average 20 yards longer with a much tighter dispersion. I can' wait to get the rest of my bag properly fitted.

    Colin Richards

  • Fantastic results, in just 3 months with my custom fitted clubs and I have taken 2 shots off my handicap. Looking forwards to a good summer of golf.

    Gerry Stuart

Our Video Channel

See our informational Videos and keep up to date with all of our latest news and social feeds.

  • Get Q School ready
  • Putting- Impact Ratio
  • TaylorMade Golf Balls
  • TaylorMade TRUSS Putter
  • Speed Control Drill inside
  • Axis1 Rose Putter
  • Putting Clinics
  • Odyssey stroke lab 10 triple track putter
  • What is a custom fitting at Golf Principles
  • Eyleline Golf MyRoll golf balls review
  • Callaway Mavrik Drivers
  • TaylorMade SIM Drivers
  • Honma Beres iron and driver shafts
  • Honma 9, 10 and 11 irons explained
  • Honma Beres Collection
  • Low point and putter style
  • Quintic Putter Fitting Insight
  • Fixing the Chip Yips
  • Improve your distance control inside
  • The Putting Studio just got bigger
  • Full Quintic Putting session compared to a Quintic Putter fit
  • Spining a shaft
  • Launch window
  • New Shafts


Price indication

Putter  Fit

Don't Ignore Your Putter, its 50% of your game

  • Correct Length
  • Correct Lie
  • Correct Grip
  • Correct Alignment
  • Correct Stroke
  • = Less Putts per round

Woods/Irons  Fit

Ensures the correct shafts, loft & spin for your Woods or Irons

  • Correct Flex
  • Correct Loft
  • Correct Spin
  • Correct Length
  • Correct Grip
  • = Hit More Fairways

Full Bag

Right through your bag, Driver, Hybrids & Irons

  • Correct Flex
  • Correct Loft
  • Correct Spin
  • Correct Length
  • Correct Grip
  • = More Consistency

Distance Check

Know your distances with each club

  • Driver Distance
  • Fairways Distances
  • Irons Distances
  • Wedges Distances
  • Lofts & Lies Check
  • = More Confidence

Contact us

Our Basingstoke Studio is located in a very easy to find location, just a few minutes from J6 on the M3 following the signposts for the hospital.


Unit 7 Vickers Business Centre,
Preistley Road,
Basingstoke, RG24 9NP
Telephone: 01256 359865

Linda: 07703 219004
Email: info@golfprinciples.co.uk

Twitter Feed

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It’s great to see all the MacNiven clan cooking me lunch on Mother’s Day. Can’t wait, I’m very hungry. #mothersday https://t.co/racomaC72p
RT @rubyduby67: Golfers everywhere, u might be tempted to save money & drop your membership this year under the #CoronaCrisis but if you do…
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Come and get your clubs re-gripped ready for the summer! Putter and Iron grip prices range from £15-£40. If you’re… https://t.co/2XzdNpiYO8